The quiet rise of solution journalism calls to mind Mark Twain’s famous aphorism: “Everyone complains about the weather, but no one does anything about it.”
Consider the usual “distressing news of the week.” The media presents it, often in fine, professional detail several days in a row…and then moves on to cover the next disaster, scandal, or national disgrace. In moments of self-reflection, editors will bemoan all the misery, failure, and mayhem but – let’s face it – that’s what keeps them in business. In compensation, audiences also get treated regularly to the random puffery everyone likes to ridicule.
We all know that this is no way to run the news business, even if the industry seems on the brink of disappearing. But at least it’s been selling subscriptions and ads to keep the lights on.
Now, however, there’s a nascent movement toward something a little more substantive and, perhaps, a little more meaningful. It’s based on the premise that coverage of events and issues should indeed depict developments with all of the ugly details if necessary…but that coverage can also contain the seeds of possible responses, answers…and fixes. Logically, its called solution journalism.
The move toward this new model of journalism is especially welcome in an age of 24/7 news cycles, competing information streams, and disinformation pandering to audience biases. Even so, it will not likely catch on overnight. Irrelevant journalistic traditions, outdated practices, and old-fashioned resistance-to-change will surely hinder its adoption.
Yet, if there is any sense left among the news media, the practice of solution journalism should reach its full measure much sooner than later. (Maybe then we won’t have to endure all that sappy soft news they feel compelled to foist on us out of guilt.)
To learn more about solution journalism, check out one of its major proponents: Dowser.
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