Best practices for social change and environmental action

Animated thinking

In Best practice, Communication, Media, Online on May 2, 2011 at 5:29 pm

The Net is at its best when it gives us ways to understand the world and consider new ideas. That’s why TED is so successful and the GEL Conferences have gained such large audiences. Even if we cannot attend an event, we can get the presenters and their visuals right to our desks through the simple digital grace of streaming video or podcasts.

Now the RSARoyal Society for the encouragement of Arts, Manufactures and Commerce) has raised the bar with its RSA Animate format.

The concept is deceptively simple: RSA selects some of the most popular presentations from its conferences…and then commissions an artist to illustrate the concepts in a whiteboard-style concatenation of images and words that takes shape as the video progresses.  It adds clarity, insight and wit.

To appreciate it, one has to experience it.  Consider this recent production based on a presentation about education reform by British education authority Sir Ken Robinson.

There’s a growing library of similar animated presentations on a wide array of subjects now online at the RSA site.  They are also on YouTube, of course.

I, for one, find them quite effective at conveying complex concepts and provocative thinking.

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