Best practices for social change and environmental action

Posts Tagged ‘Strategic communication’

Mission statement haiku

In Communication, Nonprofit management on June 22, 2012 at 6:09 pm

Considering the amount of time, thought, and debate  that go into most mission statements, one would think that the results would always be elegant and compelling. Yet, most mission statements still manage to be both over-wrought and irrelevant.  That’s why the great ones stand out for their simplicity, clarity, and meaning. Every word has a purpose, and there is a sense of wholeness throughout.

Writing in the Nonprofit Quarterly, Christopher Finney of The Nature Conservancy likens the best mission statements to the poetry of Haiku.  He notes that, while not necessarily limited to the classic 17-syllable structure of Haiku, an effective statement can andshould convey the essence of the organization’s work with no extraneous words.

As a proponent of “small words, big ideas” in all communication, I think it makes sense.

Not surprisingly the article is short and to the point. You can read it here.

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