Best practices for social change and environmental action

It’s about impact…not output!

In Best practice, Communication, Fund raising, Grant writing, Nonprofit funding, Nonprofit management, Online, Resources, Tools on June 14, 2011 at 10:59 pm

Talking about impact – real impact – seldom comes easy for an issues-oriented organization.

It’s one thing to describe programs, services, and activities that depict output.  It’s quite another to frame results in a way that shows how it all solves problems out there in the real world. Yet, that is what funders and supporters want to know. Increasingly, they need to know it before making a commitment.  The problem is that many nonprofits and NGOs don’t even understand it themselves.

This is a common enough situation that several organizations serving the nonprofit sector have done something about it.  The result of their collaboration recently went online with Charting Impact–  a new web-based tool that helps nonprofits, NGOs, and social enterprises think strategically about what they are trying to achieve and how they go about it.

Developed with input from nearly 200 organizations, Charting Impact applies a proven framework predicated on five deceptively simple questions.

  1. What is your organization aiming to accomplish?
  2. What are your strategies for making this happen?
  3. What are your organization’s capabilities for doing this?
  4. How will your organization know if you are making progress?
  5. What have and haven’t you accomplished so far?
Some organizations might not be able to answer those questions quickly, but if they take the time – and effort – to work through the framework they will be rewarded with a crisp, detailed report that funders will appreciate.   Well worth the trouble…and well done by the creators – BBB Wise Giving AllianceGuideStar USA and Independent Sector.
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